Pine State Biscuits

Pine State Biscuits is a restaurant known worldwide for Southern cuisine. Every weekend, lines stretch out the doors of its Portland and Reno locations. Before engaging Traverse Agency, its social channels were haphazard and did not match the level of the rest of the brand.

We came on board in 2016 to help Pine State’s social media reach the quality customers experience in a physical Pine State Biscuits location—matching its beloved food, ambiance, and other brand touchpoints. We increased post frequency and quality while preserving Pine State’s voice, engaging followers more deeply, and drawing on the community’s love for the brand.

In addition to sourcing content from the community, Traverse created content regularly to promote seasonal initiatives and specials and join local and national conversations. Today, Pine State’s following exceeds 43,000 across Instagram, Facebook, and Twitter.