Lyve was a Cupertino based photo startup that let users store photos on their own private hardware device in their home. Users could simple upload their photos from their phone to the Lyve Home device for easy photo storage and management.
To get the word out, Lyve turned to social media and enlisted Traverse to lead strategy and management across all social channels.
The connection between live music and photography is strong in the digital age so Traverse positioned Lyve’s social media in the crossroads of these two arenas. Through influencers, contests, and outbound engagement we grew Lyve’s accounts and guided them into a successful acquisition by Seagate in October of 2015.