Lyve

Lyve was a Cupertino-based photo startup that let users store photos on a private hardware device in their home. Users could upload images from their phone to the Lyve Home device for easy storage and management.

To get the word out, Lyve turned to social media and enlisted Traverse to lead strategy and management across all social channels.

The connection between live music and photography is strong, so Traverse positioned Lyve at the crossroads of these two arenas. Through influencers, contests, and outbound engagement, we grew Lyve’s accounts and helped build the brand for a successful acquisition by Seagate in October 2015.