Jacquard by Google

Jacquard, a project and product of Google Labs, is one of the most innovative organizations on the planet. Their agency, West, engaged Traverse to help build a social strategy to launch game-changing technology: a haptic touch and motion tag embedded into apparel—from the sleeve of a Levi’s denim jacket to the footbed of adidas cleats or the strap of a Samsonite backpack. Future-world thinking, now.