Wonder Workshop

Wonder Workshop is an educational robotics startup based in Silicon Valley. They raised $15.9 million from Madrona Venture Group, CRV, WI Harper, Google Ventures, and others to bring their robots to over 20,000 schools worldwide. The annual Wonder League Robotics Competition sees competitors from over 60 countries.

They had social media accounts but no clear strategy and no one looking after them to ensure quality and consistency. Traverse was brought on board to manage the accounts and create and curate content. Through weekly analysis, we focused on what resonated most with Wonder’s audience. With our in-house production team and studio, we produced photo and video content every week.

Our strategy, management, and content creation generated hundreds of thousands of organic impressions each month. In 14 months, Wonder Workshop’s Instagram following doubled and engagement grew by 203%.