TRAVERSE AGENCY
Anki — TomorrowTerminator
01 / 15
Anki — SnakeAdjusted
02 / 15
Anki — BWRally
03 / 15
Anki — MXT PZ 1 IMG 0026
04 / 15
Anki — dsc06373 orig
05 / 15
Anki — TBTThermoLightUpThe Night
06 / 15
Anki — ICE SideLevel IMG 0043
07 / 15
Anki — cozmopyramidstacker orig
08 / 15
Anki — halloween post orig
09 / 15
Anki — WhoopsAdjusted
10 / 15
Anki — ThermoDakar
11 / 15
Anki — NukeOfHazzard
12 / 15
Anki — TBT Rally SWeden
13 / 15
Anki — TBTRyanTuerk
14 / 15
Anki — TBT NUKE RALLY
15 / 15

SELECTED WORK · 09

Anki

Creating a playful voice and growing a robotics brand from zero.

Anki is a robotics and artificial intelligence startup that puts robotics technology into products for kids. With $182.5 million in venture capital funding from Andreessen Horowitz, Index Ventures, JP Morgan, Two Sigma, and others, Anki became the most-funded consumer robotics startup in the world.

Anki saw social media as a way to reach users and build community. However, the engineers and visionaries building robot race cars and Cozmo lacked the expertise to build the social following they knew they needed.

Traverse built Anki’s social media organically from zero. We created the voice of the brand and developed a unique lexicon used by the company beyond social media. We produced campaigns, photos, videos, and graphics, including a monthly YouTube series and several weekly series that ran for over a year. Those accounts grew to more than 200,000 followers.