Jacquard by Google
Jacquard, a project & product of Google Labs, is one of the most innovative organizations on the planet. Their agency, West, engaged Traverse to help build a social strategy to help launch their game-changing technology: a haptic touch / motion tag, embedded into various apparel - think the sleeve of a Levi’s denim jacket, the footbed of adidas cleats, or the strap of a Samsonite backpack. Next level, future world thinking, now.