Ratio Coffee

Coffee enthusiasts often have to sacrifice quality for convenience or convenience for quality. The Ratio Eight coffee maker was designed to provide a superior brew with push-button ease. Its automatic pour-over produces a beautiful cup without a complicated brewing regimen.

Founder Mark Hellweg turned to Traverse to create Ratio’s online presence and manage the community around it. As a startup navigating many bumps in the road, a focus on community management was important.

Traverse expanded Ratio’s world beyond a single product to include the people, inspiration, and lifestyle of high-end coffee drinkers. This positioned Ratio as an aspirational lifestyle product as well as a coffee machine. We monitored every channel closely and handled customer service quickly and discreetly, helping Ratio establish its foothold and grow beyond 13,000 followers.