Pine State Biscuit
Pine State Biscuits is a restaurant known world wide for their southern cuisine. Every weekend lines stretch out the door of their three locations in Portland, OR and one location in Reno, NV. Before engaging Traverse Agency, their social media channels where hap hazard and not at the level of the rest of their brand.
We came on board in 2016 To help Pine State’s social media reach the level of quality customers have come to expect when they enter a physical Pine State Biscuits location. We did this by increasing post frequency and quality while maintaining Pine State’s voice. We engaged followers more and leveraged customer’s love for the brand for content.
In addition to sourcing content from the community, Traverse Agency has created content on a regular basis to promote seasonal initiatives and specials and to join the conversation in local and national events.
Today, Pine State’s social media is top notch, with over 17,100 followers on Instagram and counting. We have engaged with celebrities, influencers, and the community at large to keep Pine State top of mind to hungry social media followers the world over.