adidas Snowboarding

When adidas began the process of expanding from skateboarding into snowboarding, we served as their social agency. With our background in core snowboarding, and the experience reaching consumers beyond the insiders - we were proud to be of service. With world class product, and a brand strategy to add value to the snowboarding community, adidas sought to reflect those values in building a community of fans through social channels.

Between our outbound engagement - connecting with accounts across the social map to build immediate awareness, & our celebration of adidas’ exceptional team of professional riders - we quickly grew their followership over 50,000 in the first 3 months. With authentic, native brand voice, and tremendous visual assets, the adidas snowboarding instagram was launch on the right path to serve the goals of a global brand entering a new market.