TRAVERSE AGENCY
adidas Snowboarding — unnamed 1
01 / 14
adidas Snowboarding — Product Serfas BlauveltBoot
02 / 14
adidas Snowboarding — HelenSchettini Serfas Portrait01
03 / 14
adidas Snowboarding — ForestBailey Plumb Action03
04 / 14
adidas Snowboarding — KazuKokubo Fraser Portrait05
05 / 14
adidas Snowboarding — Product Serfas AntlerPantsSamba
06 / 14
adidas Snowboarding — unnamed
07 / 14
adidas Snowboarding — JakeBlauvelt Serfas PortraitProduct
08 / 14
adidas Snowboarding — EricJackson Serfas Lifestyle02
09 / 14
adidas Snowboarding — HelenSchettini Barash Heli
10 / 14
adidas Snowboarding — Product Plumb Samba01
11 / 14
adidas Snowboarding — Product Barash Catchline3LGoreJacket
12 / 14
adidas Snowboarding — Serfas Group EricKeegan
13 / 14
adidas Snowboarding — ForestBailey Plumb Action02
14 / 14

SELECTED WORK · 02

adidas Snowboarding

Launching a global brand into a deeply rooted snowboarding community.

When adidas began the process of expanding from skateboarding into snowboarding, we served as their social agency. With our background in core snowboarding and experience reaching consumers beyond the insiders, we were proud to be of service. With world-class product and a strategy to add value to the snowboarding community, adidas sought to reflect those values while building a community of fans through social channels.

Between our outbound engagement—connecting with accounts across the social map to build immediate awareness—and our celebration of adidas’ exceptional team of professional riders, we quickly grew their following by over 50,000 in the first three months. With an authentic, native brand voice and tremendous visual assets, adidas Snowboarding launched on the right path to serve the goals of a global brand entering a new market.