TRAVERSE AGENCY
adidas Skateboarding — MADRID13 LemVillemin nollie bs heel bank
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adidas Skateboarding — MADRID13 PeteEdlridge ss ollie2
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adidas Skateboarding — MADRID13 PeteEdlridge SwitchHeelflip
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adidas Skateboarding — MADRID13 RodrigoTeixeira FakieFlip
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adidas Skateboarding — MADRID13 SilasBaxterNeal CrookedGrindtoBench
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adidas Skateboarding — MADRID13 SilasBaxterNeal FS FLIP HIP MURCIA
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adidas Skateboarding — MADRID13 SilasBaxterNeal NoseslideTransfer
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adidas Skateboarding — MADRID13 LemVillemin ssFsPop into bank2
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adidas Skateboarding — MADRID13 MarkGonzales boneless bank
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adidas Skateboarding — MADRID13 MarkGonzales hippiejump
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adidas Skateboarding — MADRID13 MarkSuciu bs flip over rail
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adidas Skateboarding — MADRID13 MarkSuciu Kgrind Madrid
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adidas Skateboarding — MADRID13 MarkSuciu ss back tail hubba
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adidas Skateboarding — MADRID13 NestorJudkins backtail ledgebank
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adidas Skateboarding — MADRID13 NestorJudkins bs nosebluntslide3
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adidas Skateboarding — MADRID13 MarkSuciu FlipBackTail2
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adidas Skateboarding — MADRID13 BennyFairfax Nollie Flip into bank
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adidas Skateboarding — MADRID13 BennyFairfax nosegrind hubba
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adidas Skateboarding — MADRID13 DennisBusenitz BACK SMITH LEDGE MADRID2
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adidas Skateboarding — MADRID13 DennisBusenitz FlipNoseblunt
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adidas Skateboarding — MADRID13 DennisBusenitz kickflip bank
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adidas Skateboarding — MADRID13 DennisBusenitz NosebluntSlide
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adidas Skateboarding — MADRID13 KevinLowry ollie
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adidas Skateboarding — Suciu Bridge switchflip
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adidas Skateboarding — ADIDAS SELECTS 9
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adidas Skateboarding — ADIDAS SELECTS 8 2
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adidas Skateboarding — ADIDAS SELECTS 7 3
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adidas Skateboarding — ADIDAS SELECTS 6 3
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adidas Skateboarding — ADIDAS SELECTS 5 3
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adidas Skateboarding — ADIDAS SELECTS 4 3
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adidas Skateboarding — ADIDAS SELECTS 3 3
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adidas Skateboarding — ADIDAS SELECTS 2 3
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adidas Skateboarding — ADIDAS SELECTS 1 3
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adidas Skateboarding — ADIDAS SELECTS 8
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adidas Skateboarding — ADIDAS SELECTS 7 2
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adidas Skateboarding — ADIDAS SELECTS 6 2
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adidas Skateboarding — ADIDAS SELECTS 5 2
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adidas Skateboarding — ADIDAS SELECTS 4 2
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adidas Skateboarding — ADIDAS SELECTS 3 2
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adidas Skateboarding — ADIDAS SELECTS 2 2
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adidas Skateboarding — ADIDAS SELECTS 1 2
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adidas Skateboarding — ADIDAS SELECTS 7
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adidas Skateboarding — ADIDAS SELECTS 6
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adidas Skateboarding — ADIDAS SELECTS 5
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adidas Skateboarding — ADIDAS SELECTS 4
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adidas Skateboarding — ADIDAS SELECTS 3
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adidas Skateboarding — ADIDAS SELECTS 2
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adidas Skateboarding — ADIDAS SELECTS 1
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adidas Skateboarding — TYSHAWN REFLECTION 1
49 / 49

SELECTED WORK · 03

adidas Skateboarding

Turning a large audience into a real skateboarding community.

When an iconic sportswear brand like adidas needs your help, you jump into action. When Traverse took the reins of adidas Skateboarding’s social accounts, the channels felt cold and sterile. There was no community and no fun—only a lack of understanding of how social works and what followers want to see.

adidas didn’t need our help to be big; they needed our help to be social. Traverse started with outbound engagement. When a skater wearing adidas on Instagram gets a compliment from their favorite brand, it means a lot. This is how we began growing the account and generating goodwill in the community. We also educated adidas team riders on managing their own accounts and tagging adidas Skateboarding.

Today, adidas Skateboarding works like a well-oiled social machine thanks to the foundation built by Traverse. On Instagram alone, their followers number over two million.